believe

That advertising we've seen everywhere on our trip through England last (oh no, the year before the last, actually) year. It was about a type of margarine that was supposed to taste exactly like butter. Big line »I can't believe it's not butter!« (imagine the voice of an amaaaazed housewife) and in one corner there was a little black gospel singer sitting on the margarine & underneath there was written »I'm a believer baby!«. I always thought it was a mighty stupid bit of advert.